Chris Stapleton unveils music video made in collaboration with The LEGO Group for “Second One To Know”

CHRIS STAPLETON UNVEILS MUSIC VIDEO MADE IN COLLABORATION WITH THE LEGO GROUP FOR “SECOND ONE TO KNOW

CREATED BY PURE IMAGINATION STUDIOS, FEATURING STAPLETON, HIS BAND/FAMILY/CREW AND CHRIS PRATT
AS LEGO
® MINIFIGURES
Stapleton’s “Second One To Know” official music video—created in collaboration with The LEGO Group—is premiering today. Watch/share HERE.

Culminating a close collaboration between Stapleton, The LEGO Group and Pure Imagination Studios producer/director David Coleman, the resulting video required thousands of hours of work on storyboards, asset production, animation, lighting, FX and sound and features Stapleton depicted as a LEGO minifigure alongside dozens of members of his real-life band, family and crew as well as a special cameo from Chris Pratt.
Of the inspiration behind the video, Stapleton offers, “We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do. Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
Coleman adds, “Working on this music video has been a career highlight, but what makes this even more special is the trust and creative freedom we were given thanks to the long-standing professional relationship Pure Imagination has had with The LEGO Group and the personal connection I have to Chris Stapleton. I have always admired Chris as an artist, but the fact that we are from the same hometown of Paintsville, KY makes it especially rewarding. True Stapleton fans will pick up on the ‘Easter eggs’ featured in the video, which pay homage to Chris’ touring team, to his catalog and to growing up in our hometown.”
Chris and Morgane Stapleton’s Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the LEGO Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and children aged birth to three across the globe.
Written by Stapleton and Mike Henderson, “Second One To Know” is from 2017’s From A Room: Volume 1. Released to widespread acclaim, the album went on to win Best Country Album at the 60th GRAMMY Awards, Album of the Year at both the 51st CMA Awards and 53rd ACM Awards and is now certified RIAA Platinum.
Continuing a series of monumental years, Stapleton is nominated for three categories at The 53rd Annual CMA Awards: Entertainer of the Year, Male Vocalist of the Year and Single of the Year (“Millionaire”). Stapleton will also join P!nk for a debut performance of their duet, “Love Me Anyway,” on the awards show, which will broadcast live on ABC next Wednesday, November 13.
After recently wrapping his sold-out 2019 All-American Road Show tour, Stapleton recently confirmed several 2020 tour dates including the first event at Texas Rangers’ Globe Life Field on March 14 and “A Concert for Kentucky”—a special performance benefitting his newly created Outlaw State of Kind Hometown Fund to be held at University of Kentucky’s Kroger Field on April 25, 2020. Presented by Live Nation, the performance is the first concert ever held at UK’s Kroger Field and will feature very special guests Willie Nelson & Family, Sheryl Crow and Yola. 100% of the concert’s net proceeds will go toward Chris and Morgane Stapleton’s Outlaw State of Kind Hometown Fund. Established in partnership with the Blue Grass Community Foundation, the fund will specifically support local and national organizations directly impacting Kentucky, with initial grant distributions focusing on music and arts education. See below for complete tour schedule.
CHRIS STAPLETON 2020 CONFIRMED TOUR DATES
February 10—Nashville, TN—All For The Hall – Bridgestone Arena
March 14—Arlington, TX—Globe Life Field*
April 25—Lexington, KY—A Concert for Kentucky – Kroger Field†
*with special guests Willie Nelson & Family, Jamie Johnson and Yola
†with special guests Willie Nelson & Family, Sheryl Crow and Yola
About The LEGO Group 
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials. Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group. ©2019 The LEGO Group.
About Pure Imagination Studios
Pure Imagination Studios is an award-winning independent entertainment studio that combines proprietary technology with groundbreaking storytelling to bring the next generation of entertainment to audiences of all ages. Led by Pure Imagination founders Joshua Wexler and Andrew Tucker, the studio’s team of writers, artists, directors, designers, storytellers, producers, scientists and experiential engineers have partnered with clients who are home to some of the most popular entertainment brands in the world. Their portfolio of projects have expanded fan engagement on multiple platforms for clients including DreamWorks, FOX, The LEGO Group, Marvel Entertainment, Merlin, Rovio, Six Flags, Warner Bros. and others. Projects include a diverse slate of animated television shows and specials including the upcoming action-adventure series “The Amazing Stan,” Capcom’s “Monster Hunter,” cultural experiences, digital-series, theme park attractions, immersive experiences, and virtual and augmented reality, including the groundbreaking Alien Descent VR. Pure Imagination is headquartered in Los Angeles, CA. Visit: www.pistudios.com
About David Coleman
David Coleman is a director and executive producer at Pure Imagination Studios. He supervises the artistic and logistical aspects of media production for all types of animated and live action content. Since he joined the team in 2016, he has directed and produced animated and live action media for brands including Capcom, DC Comics, National Geographic, Warner Bros and others. He produced and directed the Baka Chronicles series as well as the Happy Wheels series for Machinima. He recently produced media for Warner Bros. World Abu Dhabi that includes Superman 360: Battle for Metropolis, one of the largest 360-degree stereo attractions in the world, The All-Star Spectacular Plaza Show, and supporting content for Justice League: Warworld Attacks and Batman: Knight Flight. He is also producing the first animated interpretation of Capcom’s Monster Hunter: Legends of the Guild, based on one the top selling gaming titles of 2018, Monster Hunter: World.
Before joining the studio, Coleman was the co-founder of Nerd HQ, the largest off site event held during San Diego Comic-Con. The yearly event began in 2011 to bring fans and brands together, creating a festival atmosphere that offered 50,000 guests gaming activations from EA, Epic, Microsoft, Square Enix, Ubisoft, XBOX and others. Since its inception, HQ has produced over 140 panels branded Conversations for a Cause, featuring the biggest stars in pop culture, including Steve Amell, Dave Bautista, Guillermo del Toro, Nathan Fillion, Tom Hiddleston, William Shatner, Sophie Turner and many others.
Coleman served as executive producer of Geeks Who Drink (2015; SyFy) and Live from Comic Con (2017; SyFy). Prior to producing, he spent 10 years as a prop master working on multiple hit television series.
Coleman is also active with the charity Operation Smile. To date, he and his wife Courtney have helped raise over $1.5 million to help children around the world receive the surgical care they need to change their lives. As a result of that commitment, Operation Smile honored Nerd HQ with the Corporate Humanitarian Award in 2016.