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ALICE COOPER INVITES YOU TO TASTE THE PAIN
Legendary Rocker Teams Up With Hot Shots For His Own Line Of Hot Sauce
Available Today In Three Shocking Flavors!
“In general I don’t believe food should be painful. But in the case of my hot sauces it is PAIN, PLEASURE, PAIN, PLEASURE! Just repeat until satisfied!”
-Alice Cooper
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New York, NY (September 24, 2020) – American rock legend Alice Cooper is gearing up to bring his fans a different type of release this fall, something a little spicy. The beloved Godfather of Shock Rock announced today he has partnered with the world’s largest specialty hot sauce distributor, Hot Shots. In collaboration with his publishing company, Primary Wave Music, Cooper is releasing three different hot sauces based on his hit songs, “Welcome to My Nightmare,” “No More Mr. Nice Guy,” and “Poison.” All three hot sauces are now available and can be found at select stores and online globally.
Alice’s “Welcome To My Nightmare” hot sauce is the mildest of the three. With the great taste of the medium heat of Serrano chiles, the sauce also brings an early flavor of lime. Fans nervous of heat shouldn’t be scared off, the robust flavor of garlic and a hint of cumin will leave them feeling right at home with this southwestern sauce.
The “No More Mr. Nice Guy” sauce tells a different story. This medium level heat contains aged red habanero peppers that create the perfect balance of heat and flavor so good you’ll find it obscene. With a few drops of this, you’ll be swinging back at the good Reverend.
Rounding out the three sauces is the hottest of them all, “Poison.” The intense heat of this sauce will put you in Alice’s straightjacket. Your senses will tell you to stop when you feel the reaper chiles running through your veins with Poison!
Of the partnership, Matthew Heald (President, Hot Shots) said, “We are honored to partner with Alice Cooper to develop his line of sauces. These sauce recipes were developed by the Godfather of the Hot Sauce industry, CaJohn, and they are sure to be fan favorites – if they can handle the heat!”
About Alice Cooper:
Alice Cooper pioneered a grandly theatrical brand of hard rock that was designed to shock. Drawing equally from horror movies, vaudeville, and garage rock, the group created a stage show that featured electric chairs, guillotines, fake blood and boa constrictors. He continues to tour regularly, performing shows worldwide with the dark and horror-themed theatrics that he’s best known for.
With a schedule that includes six months each year on the road, Alice Cooper brings his own brand of rock psycho-drama to fans both old and new, enjoying it as much as the audience does. Known as the architect of shock-rock, Cooper (in both the original Alice Cooper band and as a solo artist) has rattled the cages and undermined the authority of generations of guardians of the status quo, continuing to surprise fans and exude danger at every turn, like a great horror movie, even in an era where CNN can present real life shocking images.
ABOUT PRIMARY WAVE
The Home of Legends.
One of the most dynamic independent publishing and talent management companies in the world, Primary Wave Music is home to some of the most iconic songwriters and artists across the history of recorded music including Bob Marley, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Ray Charles, Aerosmith, Def Leppard, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Steve Cropper, Glenn Gould, Air Supply, Godsmack, Devo, Donny Hathaway, Nicky Chinn, and many more. Throughout the company’s 14-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but moments of culture.
Our management division is led by a team of the most passionate and creative people in our business who represent some of the world’s most critically acclaimed artists including Melissa Etheridge, The Isley Brothers, CeeLo Green, Cypress Hill, Bell Biv DeVoe, Fantasia, Eric Benét, Plain White T’s, Yolanda Adams, and producers Mitch Allan, M-Phazes, Mag, Jon Levine amongst others.
The leading independent publisher of iconic music in the world.
About Hot Shots:
Hot Shots Distributing is the world’s largest specialty hot sauce distributor since 1996. We stock over 1500 different sauces from 250+ manufacturers and distribute to stores large and small.
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