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Godfather of Shock Rock Alice Cooper Partners with Fitz Games to launch HorrorBox
The First Ever Comedy Party Game Centered Around All Of Your Favorite Things
Horror Is Available Now At FITZgames.com
“This is 2020, which means all things are upside down and backwards.
You’re going to be staying home a lot, so why not play HorrorBox. It’s something totally new, fun for everyone. I helped write a lot of the stuff in it.
You will become The Addams Family, if that’s a goal in your life.”
-Alice Cooper
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New York, NY (October 26, 2020) – Just in time for Halloween, the Godfather of Shock Rock himself, Alice Cooper, has partnered with FITZ Games to launch HorrorBox, a first-of-its-kind, haunted comedy card game with a focus on all things horror. Co-written by a team of horror fanatics, with help from the rock legend himself, the game prompts players to select from question cards like “Pennywise tricked me by…..”and “The tenth circle of hell is for….” Entertaining answer cards such as “Setting up my haunted house as an Airbnb” provide countless pairings for endless laughter. To kick things up a notch, dare cards are sprinkled into the question cards, cueing players to “drink something that looks like blood” or “knock on your neighbors door and say you’re next.”
The game is now available for an 18+ audience and is perfect for playing together with friends in real life as well as virtually over video chat. The base game retails for $25 (MSRP) and includes 420 cards. When fans purchase the initial game, they have the option to add on the Alice Cooper “expansion pack” for an additional $12.95 (MSRP). This special pack includes 40 additional cards written entirely by Cooper. The HorrorBox collection can be completed with an additional seven expansion packs to give fans even more to choose from so they can play this game for hours on end with friends and family.
For more information and to purchase the game, visit FITZgames.com.
About Alice Cooper:
Alice Cooper pioneered a grandly theatrical brand of hard rock that was designed to shock. Drawing equally from horror movies, vaudeville, and garage rock, the group created a stage show that featured electric chairs, guillotines, fake blood and boa constrictors. He continues to tour regularly, performing shows worldwide with the dark and horror-themed theatrics that he’s best known for.
With a schedule that includes six months each year on the road, Alice Cooper brings his own brand of rock psycho-drama to fans both old and new, enjoying it as much as the audience does. Known as the architect of shock-rock, Cooper (in both the original Alice Cooper band and as a solo artist) has rattled the cages and undermined the authority of generations of guardians of the status quo, continuing to surprise fans and exude danger at every turn, like a great horror movie, even in an era where CNN can present real life shocking images.
ABOUT PRIMARY WAVE
The Home of Legends.
One of the most dynamic independent publishing and talent management companies in the world, Primary Wave Music is home to some of the most iconic songwriters and artists across the history of recorded music including Bob Marley, Smokey Robinson, Whitney Houston, Burt Bacharach, Four Seasons, Prince, Ray Charles, Aerosmith, Def Leppard, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Steve Cropper, Glenn Gould, Air Supply, Godsmack, Devo, Donny Hathaway, Nicky Chinn, and many more. Throughout the company’s 14-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but moments of culture.
The leading independent publisher of iconic music in the world.
ABOUT FITZ Games
Founded in 2019, FITZ Games came onto the party game scene with their first title The Chosen One®. Called “the chutzpah-filled party game”, The Chosen One® was a Jew-ISH comedy card game written by a team of friends in Los Angeles to celebrate Jewish humor and culture. Starting small, the team launched the game, which took off and was picked up by Walmart.com, Amazon and other retailers – selling out during the holidays in 2019.
Coming off their first title, FITZ Games has been on a mission to build diversity and community around comedy and games. Their team has expanded, bringing in diverse writers to develop community-centric games.
Their second title, 420-themed “HotBox” launched on August 12th in partnership with mega-stars Cypress Hill who helped write the game. This launch was followed by ¡Dios Mio! a Hispanic-themed game, The Queer Agenda a LGBTQ+ game and several others launching in 2020. FITZ Games believes in bringing people together and celebrating community.
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