Los Angeles, CA – October 13, 2021 – Today, nine-time GRAMMY® Award-winning icons and one of the best-selling artists of all time Earth, Wind & Fire unveil the accompanying music video for their recently released single “You Want My Love,” a reimagined version of their chart-topping 1975 hit “Can’t Hide Love” with 4-time GRAMMY® Award nominee Lucky Daye and 12-time GRAMMY® Award winner Kenny “Babyface” Edmonds as producer alongside Demonte Posey (Toni Braxton, Tori Kelly, Jesse J) – WATCH HERE.
Directed by multi-disciplinary video artist Andrew Litten and filmed at Mack Sennet Studios in Los Angeles, the music video features Earth, Wind & Fire’s Philip Bailey, Verdine White, and Ralph Johnson, alongside Lucky Daye, set within an aesthetic, dreamlike visual. The video, like the reimagined song itself, reflects Lucky’s unique voice and modern musical style, while simultaneously keeping the spirit of the original version.
Earth, Wind & Fire returned to Billboard’s Adult R&B Airplay Top 10 for the first time in nearly 30 years with “You Want My Love,” which currently sits inside the Top 5 and continues to climb. “You Want My Love” is only the fifth song this year to reach the top 10 in under a month. The hit track was #1 most added at R&B radio in its debut week and continues to dominate airplay worldwide since its August 20th release. Fans and critics alike applauded the band’s new music, which USA Today describes as a “silky slow-jam packed with ascending harmonies,” and UPROXX hails, “soulful voices from yesterday and past combine for an elegant and graceful number focused on two people infatuated with each other.” HotNewHipHop proclaimed the song is “an immediate hit,” declaring the artists “offer up incredible vibes” with “gorgeous guitar melodies and bouncy bass lines” that “will bring together multiple generations of music listeners.”
Earth, Wind & Fire is a music institution. In 1969, music legend Maurice White birthed the music force named after the elements from his very own astrological charts. With soul as deep as the plant, Earth, Wind & Fire charted a history that will live on forever. They’ve scored eight number one hits and have sold more than 100 million albums worldwide. They’ve released 23 albums; eight of those albums went Double Platinum and hit the Top 10, making them one of the best-selling artists of all time. Their impressive nine GRAMMY® Awards includes one for Lifetime Achievement (2012). In 2000, Earth, Wind & Fire was inducted into the Rock and Roll Hall of Fame, cementing their lasting impact on popular music. In 2019, their contributions to arts and culture was acknowledged in Washington DC with the prestigious Kennedy Center Honors.
The music of Earth, Wind & Fire is more popular than ever as they continue to inspire new audiences and thrill those who have been with them from the beginning. Like the elements in their name, Earth, Wind & Fire’s music has withstood ever-changing trends in the world and shows no sign of vanishing as they continue to create joy and uplifting music that will forever reach a sacred universal atmosphere. From the funky and infectious “Let’s Groove” to the timeless dance classic “September” to the heartfelt “Reasons,” Earth, Wind & Fire’s catalog of hits has become the soundtrack to many lives; now, then and forever.
