Twisted Sister’s Jay Jay French to sign Copies of New Memoir, “Twisted Business: Lessons from My Life in Rock ‘N’ Roll,” in New York City and West Babylon, NY

Jay Jay French, founder, guitarist and manager of the world-famous heavy metal institution Twisted Sister, has scheduled in-store appearances to promote his new “Bizoir” – part memoir and part business primer – Twisted Business: Lessons from My Life in Rock ‘N’ Roll, in New York City and West Babylon, NY.

Join French on Saturday, November 6 at 4 p.m. at New York City’s Generation Records. The appearance will include a discussion with French, moderated by The New York Hardcore Chronicles Live! host Drew Stone.

Generation Records

(212) 254-1100

On Sunday, November 7, French will appear in West Babylon, NY, with a signing at Looney Tunes Record Store beginning at 4 p.m. Purchase copies of the book now to receive a wristband.

Looney Tunes Record Store

31 Brookvale Avenue

West Babylon, NY 11704

631-587-7722

Co-written with Steve Farber, bestselling author and one of the world’s top leadership and management experts, Twisted Business is an unexpected, whirlwind, hilarious, transformative story of French’s adventure-filled life that follows French from growing up as John Segall on the Upper West Side of Manhattan in the ‘60s – using and selling drugs in Central Park West – to quitting cold-turkey after a near-fatal overdose, to creating and cultivating Twisted Sister, turning it into one of the most successful brands in the world.

French offers honest, funny, heartfelt, entertaining in-the-rock-band-trenches stories, as well as unique, hard-earned tips and advice to anyone hoping to create their own brand, re-invent themselves, grow a business or simply love what they do.

French started the internationally renowned Twisted Sister nearly 50 years ago and has amassed 37 gold and platinum albums as a musician, manager, producer and executive producer while having performed over 9,000 shows in 40 countries and selling 20 million records around the world. A charter member of the Long Island Music Hall of Fame and the costar of the critically acclaimed documentary We Are Twisted F*cking Sister, he is considered a leading expert on vintage guitars and high-end music equipment.

Though legions of fans know French as the yellow and black-clad guitarist for Twisted Sister, he also shines as a business leader who developed Twisted Sister into a global brand with multiple revenue streams and built it into one of the most licensed heavy metal bands in history. Host of the popular podcast The Jay Jay French Connection: Beyond the Music, French is also a columnist as well as a Keynote Motivational Speaker delivering presentations to global Fortune 500 companies as well as to nonprofits.

Twisted Business: Lessons from My Life in Rock ‘N’ Roll by Jay Jay French and Steve Farber is available now via RosettaBooks.

Jay Jay French online: